By Donald A. Norman
ISBN-10: 0465067107
ISBN-13: 9780465067107
Donald Norman's best-selling plea for trouble-free layout, with greater than 175,000 copies offered so far, is now a easy paperback.
First, companies came upon caliber as a key aggressive aspect; subsequent got here provider. Now, Donald A. Norman, former Director of the Institute for Cognitive technology on the college of California, finds how shrewdpermanent layout is the hot aggressive frontier. The layout of daily Things is a strong primer on how--and why--some items fulfill consumers whereas others simply frustrate them.
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Additional resources for The Design of Everyday Things
Example text
The editor of the paperback edition explained to me that in bookstores, titles are what readers see as their eyes wander the shelves, skimming the spines. They rely upon the title to describe the book. I also learned that the word “psychology” caused the book to be shelved in the psychology sections of the stores, which drew readers who cared about people and human relationships rather than objects and our relationships to them. Readers interested in design would never think of looking in the psychology section.
The system image results from the physical structure that has been built (including documentation, instructions, and labels). The designer expects the user’s model to be identical to the design model. But the designer doesn’t talk directly with the user—all communication takes place through the system image. If the system image does not make the design model clear and consistent, then the user will end up with the wrong mental model. ) Perhaps the designers thought the correct model was too complex, that the model they were giving was easier to understand.
The second title, The Design of Everyday Things—DOET—was more meaningful and better conveyed the contents of the book. The editor of the paperback edition explained to me that in bookstores, titles are what readers see as their eyes wander the shelves, skimming the spines. They rely upon the title to describe the book. I also learned that the word “psychology” caused the book to be shelved in the psychology sections of the stores, which drew readers who cared about people and human relationships rather than objects and our relationships to them.
The Design of Everyday Things by Donald A. Norman
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