By Chris Crawford
ISBN-10: 1886411840
ISBN-13: 9781886411845
An knowing of what makes issues interactive is vital to the profitable production of web sites, computing device video games, and software program. within the paintings of Interactive layout, Chris Crawford explains what interactivity is, the way it works, why it's very important, and the way to layout solid software program and internet sites which are actually interactive. Crawford's colloquial, conversational kind makes it effortless to understand the basics and the theoretical underpinnings of interactivity, as he discusses particular social and inventive matters.
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Additional info for The Art of Interactive Design: A Euphonious and Illuminating Guide to Building Successful Software
Sample text
Active, direct involvement always demands greater attention than Why Bother with Interactivity? 15 6490 AID Chapter 2 10/21/02 11:26 AM Page 16 passive observation. ” Well-executed expressions in other media will always outperform interactive expressions in their superior texture, polish, and detail, but the interactive expression has its own unbeatable advantage: people identify more closely with it because they are emotionally right in the middle of it. It’s the Computer’s Basis of Competitive Advantage The first rule in business is that you must identify your basis of competitive advantage and then exploit it to the fullest.
The designer does a slam- bang job with two of the three steps but blows the third step, believing that the strengths of the first two will outweigh the weakness of the third. But one weak area in an interactive product (or a conversation) is like a weak link in a chain. The chain breaks regardless of the strength of the rest of the links. Things That Aren’t Interactive Let’s augment our definition of interactivity by discussing some things that aren’t interactive. Printed books are my first target because you can’t interact with them.
The stores are full of special display cards that will give you even more graphics power than already comes with your machine, but have you ever seen a special card to enhance the computer’s listening? Lastly, our own egos egg us to hog the conversation. In regular conversation, the disapproving stares of our interlocutors serve to rein in our rampaging egotistical loquacity; no such helpful feedback constrains us in interactivity design. So we blather away at our users, hosing them down with impressive imagery, astounding animation, and sensational sounds.
The Art of Interactive Design: A Euphonious and Illuminating Guide to Building Successful Software by Chris Crawford
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