By Donald A. Norman
ISBN-10: 0465051367
ISBN-13: 9780465051366
Did you ever ask yourself why reasonable wine tastes greater in fancy glasses? Why revenues of Macintosh desktops soared while Apple brought the colourful iMac? New examine on emotion and cognition has proven that appealing issues rather do paintings higher, as Donald Norman amply demonstrates during this attention-grabbing publication, which has garnered acclaim all over the place from Scientific American to The New Yorker.Emotional Design articulates the profound impact of the emotions that items evoke, from our willingness to spend millions of bucks on Gucci luggage and Rolex watches, to the effect of emotion at the daily gadgets of tomorrow.Norman attracts on a wealth of examples and the most recent medical insights to provide a daring exploration of the items in our daily global. Emotional Design will attraction not just to designers and brands but in addition to managers, psychologists, and basic readers who like to take into consideration their stuff.
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Additional resources for Emotional Design: Why We Love (or Hate) Everyday Things
Example text
Accents are the hardest thing to learn for the older language-learner, so that people who learn a language later in life may be completely fluent in their speech, understanding, and writing, but maintain the accent of their first language. Tinko and losse are two words in the mythical language Elvish, invented by the British philologist J. R. R. Tolkien for his trilogy, The Lord of the Rings. Which of the words “tinko” and “losse” means “metal,” which “snow”? How could you possibly know? The surprise is that when forced to guess, most people can get the choices right, even if they have never read the books, never experienced the words.
Customer interaction and service matter at this level. Working with the Three Levels The ways in which the three levels interact are complex. Still, for purposes of application, it is possible to make some very useful simplifications. So, although the scientist in me protests that what I am about to say is far too simple, the practical, engineering, designer side of me says that the simplification is good enough, and, more important, useful. Tw o : T h e M u l t i p l e Fa c e s o f E m o t i o n a n d D e s i g n 39 The three levels can be mapped to product characteristics like this: Visceral design Behavioral design Reflective design > > > Appearance The pleasure and effectiveness of use Self-image, personal satisfaction, memories Even these simplifications are difficult to apply.
Visceral design is about the initial impact of a product, about its appearance, touch, and feel. The behavioral level is about use, about experience with a product. But experience itself has many facets: function, performance, and usability. A product’s function specifies what activities it supports, what it is meant to do—if the functions are inadequate or of no interest, the product is of little value. Performance is about how well the product does those desired functions—if the performance is inadequate, the product fails.
Emotional Design: Why We Love (or Hate) Everyday Things by Donald A. Norman
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