By C. K. Prahalad
ISBN-10: 0131877291
ISBN-13: 9780131877290
The world's most enjoyable, fastest-growing new marketplace is the place you least count on it: on the backside of the pyramid. jointly, the world's billions of terrible humans have substantial untapped purchasing energy. They symbolize a huge chance for firms who easy methods to serve them. not just can or not it's performed, it's being done--very profitably. what is extra, businesses will not be simply creating wealth: by means of serving those markets, they're supporting hundreds of thousands of the world's poorest humans get away poverty. C.K. Prahalad's international bestseller The Fortune on the backside of the Pyramid, now on hand in paperback, indicates why you cannot have the funds for to disregard "Bottom of the Pyramid" (BOP) markets. Now on hand in paperback, it bargains a blueprint for riding the novel innovation you will want to learn in rising markets--and utilizing these options to turn into extra aggressive far and wide. This new paperback variation contains 11 concise, fast moving luck tales from India, Peru, Mexico, Brazil, and Venezuela--ranging from salt to cleaning soap, banking to cell phones, healthcare to housing. those tales are subsidized by way of extra distinctive case experiences and 10 hours of electronic movies on whartonsp.com. easily placed, this booklet is ready creating a revolution: development ecocnomic "bottom of the pyramid" markets, lowering poverty, and developing an inclusive capitalism that works for everybody. Preface xi concerning the writer xix half I: The Fortune on the backside of the Pyramid 1 bankruptcy 1: The marketplace on the backside of the Pyramid three bankruptcy 2: services and products for the BOP 23 bankruptcy three: BOP: a world chance? forty seven bankruptcy four: The atmosphere for Wealth production sixty three bankruptcy five: decreasing Corruption: Transaction Governance ability seventy seven bankruptcy 6: improvement as Social Transformation ninety nine half II: enterprise good fortune tales from the ground of the Pyramid 113 Financing the terrible a hundred and fifteen Aravind Eye Care--The most respected present 131 power for everybody 137 Agricultural Advances for the Poor--The EID Parry tale 149 Retail for the negative 159 details know-how to the negative 169 The Jaipur Foot tale 187 health and wellbeing signals for All 191 obvious executive 201 The Annapurna Salt tale 213 houses for the Poor--The CEMEX tale 221 From Hand to Mouth--The HHL cleaning soap tale 235 half III: on the internet at Whartonsp.com Video luck tales Casas Bahia CEMEX Annapurna Salt Hindustan Lever Jaipur Foot Aravind Eye Care ICICI financial institution ITC e-Choupal EID Parry Voxiva E+Co/Tecnosol Andhra Pradesh complete good fortune Case tales in pdf structure The marketplace on the backside of the Pyramid identified difficulties and recognized suggestions: what's the lacking hyperlink? recognized difficulties and designated suggestions recognized difficulties and Systemwide Reform Scaling strategies growing allowing stipulations for the advance of the personal area The EID Parry tale Biographies of the Researchers/Writers of the luck Case tales from The Fortune on the backside of the Pyramid 247 concerning the Video good fortune tales 255 Index 257
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Extra resources for The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
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How can one develop a prosthetic that is more advanced in functionality, for 1/200 of the cost, can be custom-fitted by semiskilled paramedics in one visit (one day at the clinic), and last for a period of four to five years? By accepting these prerequisites, the Jaipur Foot team, led by master craftsman Ram Chandra and Dr. P. K. Sethi, a trained physician, developed a prosthetic that meets all of the criteria for less than $30. This innovation has helped farmers to farm again and a renowned Indian classical dancer to perform onstage fitted with a prosthetic.
They tend to make purchases only when they have cash and buy only what they need for that day. Single-serve packaging—be it shampoo, ketchup, tea and coffee, or aspirin—is well suited to this population. A single-serve revolution is sweeping through the BOP markets. 3. The number of products sold in the single-serve format is rapidly increasing. 3 Creating the Capacity to Consume: Single-Serve Revolution Single-Serve Value at Retail Rs. 10 Typical Products Shampoo, confectionary, matches, tea Shampoo, salt, biscuits, ketchup, fruit drink concentrate Detergent, soap, mouth fresheners, biscuits, jams, spreads, coffee, spices Biscuits, toothpaste, color cosmetics, fragrance, bread, cooking oil, skin cream Note: Shampoo and biscuits are shown under different price ranges because these items are available in multiple single-serve and low unit pack quantities.
400,000 ($9,000) with very thin margins. Can these stores be possible targets for a state-of-the-art point-of-sale (POS) system? TVS Electronics, an Indian firm (and a part of the TVS group of companies), focused on this market as a potential opportunity for a POS system. To start, its engineers spent several weeks in the store observing operations and the store owners’ approach to management. More than 1,000 hours of video ethnography and analysis by engineers preceded the design of the POS system.
The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits by C. K. Prahalad
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