Serious Creativity: Using the Power of Lateral Thinking to by Edward De Bono PDF

By Edward De Bono

A primary booklet on planned inventive considering from a world-renowned professional within the box and the inventor of the systematic strategy of lateral considering. Used appropriately, growing pondering can shop businesses thousands of greenbacks because the top and most cost-effective approach to get extra worth out of current assets and resources. Line drawings.

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Extra info for Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas

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The way one reads a philosophy or history book is formed-or better, deformed-by education. The school aims to give each student a certain amount of "cultural property," and at the end of their schooling certifies the students as having at least the minimum amount. Students are taught to read a book so that they can repeat the author's main thoughts. This is how the students "know" Plato, Aristotle, D escartes, Spinoza, Leibniz, Kant, Heidegger, Sartre. The difference between various levels of education from high school to graduate school is mainly in the amount of cultural property that is acquired, which corresponds roughly to the amount of material property the students may be expected to own in later life.

This new outlook has made for greater honesty-as well as more frequent change of partners. It has not neces sarily led to a greater frequency of loving, and the new partners may love as little as did the old. " (In The Art of Loving I pointed out that the word "falling" in the phrase "falling in love" is a contradiction in itself. Since loving is a productive activity, one can only stand in love or walk in love; one cannot "fall" in love, for falling denotes passivity. ) During courtship neither person is yet sure of the other, but each tries to win the other.

Unfortunately, the work has been published only in the Czech language and hence has been inaccessible to most Western readers. ) 22 A F I RST G LANCE process. ) There are many other forms of incorporation that are not connected with physiological needs and, hence, are not limited. The attitude inherent in consumerism is that of swallowing the whole world. The consumer is the eternal suckling crying for the bottle. This is obvious in pathological phenomena, such as alcoholism and drug addiction.

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