By Alessandro Ludovico
ISBN-10: 9078454873
ISBN-13: 9789078454878
Within the post-digital age, electronic know-how isn't any longer progressive yet a normality, far and wide. For song or movie, movement as bits and bytes, downloads and streams aren't any longer a massive deal. yet for the area of publication and journal publishing, switch has simply all started. New methods of networked and digital publishing have been anticipated by way of avant-garde artists, activists and technologists for greater than a century. even if in hindsight the studies of the loss of life of paper have been tremendously exaggerated, digital publishing has now develop into a fact. How will analog and electronic coexist within the post-digital age of publishing? How will they transition, combine and move over? during this ebook, Alessandro Ludovico rereads the heritage of avant-garde arts as a prehistory of slicing throughout the opposites of paper and electronics. He covers, between others, artists' books and manifests, zines, internet artwork and experimental publishing initiatives, as much as e-readers and print-on-demand.
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Extra resources for Post-digital Print: The Mutation Of Publishing Since 1894
Example text
As the saying goes, “if Athens cries, Sparta does not laugh”. In the course of 2009, for example, a number of popular glossy magazines such as PC Magazine, Playgirl, Arena, Vibe, Blender, Urb and Play published their final issues (though Playgirl and Vibe have since been resurrected as quarterly or bi-monthly publications). One rather peculiar phenomenon, apparently restricted to fashion magazines, is the ‘digital shoplifting’ of copyrighted images. This ‘social networking’ practice, at one point quite popular in Japan,94 involves mostly young women taking photos (using their mobile phones in bookshops) of the latest fashion trends in glossy magazines, and sharing the images with their friends through the MMS mobile phone messaging service.
9 the death of paper… has yet to happen. So the death of paper – in retrospect, one of the most unfortunate and embarrassing prophecies of the information age – has obviously not happened. Various kinds of printed pages are still being produced in huge quantities, and globally distributed, on a mass scale as well as on a very personal level. Nevertheless, the role of the printed page has radically mutated, from being a prevalent medium in its own right, to being a complementary medium, sometimes used as a static repository of electronic content.
Later, in the 1970s, the technology gradually became available to the general public, through coinoperated machines or in specialised copy shops. A black-and-white copy of any original could now be created cheaply and instantaneously, opening up endless new possibilities for small-print productions. Photocopying made its appearance just before the beginning of the mid-1970s Punk cultural revolution, which quickly and wholeheartedly embraced this new medium, for its particular aesthetic qualities as well as its properties as a means of communication.
Post-digital Print: The Mutation Of Publishing Since 1894 by Alessandro Ludovico
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