By Ted London
ISBN-10: 0137047894
ISBN-13: 9780137047895
In the course of the decade, first-generation "Base of the Pyramid" (BoP) ventures centred totally on "finding a fortune on the BoP" by means of promoting present items to and sourcing known items from the world's 4 billion poorest humans. a lot of those tasks didn't scale, and a few failed outright. yet via that have, the most important classes were discovered. Innovators at the moment are succeeding--thanks to a extra subtle and nuanced technique in line with "creating a fortune with the BoP." during this e-book, co-editors Ted London, Stuart L. Hart, and different prime BoP notion and perform leaders convey easy methods to observe those second-generation BoP thoughts, innovations, and company types. you are going to how to construct profitable company ventures, create sustainable enterprise ecosystems, layout new applied sciences with the BoP in brain, or even remodel complete sectors via collaborative entrepreneurship. Key classes to be discovered contain Roadmaps for fulfillment * A roadmap for enterprise improvement * sufferer capital and innovation for the BoP Strategic possibilities * The "Green bounce" and the BoP * Turning BoP wishes into markets potent Implementation * knowing the BoP on the micro point * Reframing layout for the BoP * Scaling up BoP ventures
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Additional info for Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value
Example text
This fresh approach was significantly aligned with our own efforts at ITC, over a decade and a half, to co-create sustainable and inclusive societies through innovative business models. A “Triple Bottom Line” approach that has enabled ITC to help create sustainable livelihoods for more than 5 million people, a corporation that is carbon positive, water positive, and waste recycling positive, and a top ranking economic value creator in the Indian economy. It is because of this compatibility between ITC’s perspective and the broad ideas presented in this book that I am happy to contribute these introductory thoughts, and to support the efforts of Hart, London, and their co-authors in providing thought leadership in an area of immense importance to societies globally.
An Overview of the Book In selecting authors for this book, we purposely chose BoP thought leaders from different backgrounds, perspectives, and experiences. Accordingly, the book is organized into three sections, reflecting the perspectives of the different authors: Part One, “Roadmaps for Success,” provides frameworks and roadmaps for assessing and improving BoP ventures’ potential for success. The two chapters in this section offer complementary analytical lenses through which to view the development of any BoP business.
C. com Introduction Creating a Fortune with the Base of the Pyramid by Ted London, William Davidson Institute & Ross School of Business, University of Michigan; and Stuart L. ” The shift from “fortune-finding” to “fortune-creating” has implications for how BoP ventures are organized, and how their strategies are conceived and implemented. Co-editors London and Hart introduce the three core sections of the book—Roadmaps for Success, Strategic Opportunities, and Effective Implementation—and explain how the contents of each can help venture leaders approach the challenges and opportunities of BoP markets.
Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value by Ted London
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