Download PDF by Gerald Madlmayr, Peter Kleebauer, Josef Langer, Josef: E-Commerce and Web Technologies: 9th International

By Gerald Madlmayr, Peter Kleebauer, Josef Langer, Josef Scharinger (auth.), Giuseppe Psaila, Roland Wagner (eds.)

ISBN-10: 3540857168

ISBN-13: 9783540857167

This e-book constitutes the refereed court cases of the ninth overseas convention on digital trade and net applied sciences, EC-Web 2008, held in Turin, Italy, in September, 2008 together with Dexa 2008.

The 12 revised complete papers awarded including 2 invited papers have been conscientiously reviewed and chosen from various submissions. The papers are equipped in 5 topical classes on safety in e-commerce, social elements of e-commerce, company procedure and EC infrastructures, recommender platforms and e-negotiations, and net advertising and marketing and consumer profiling.

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Additional info for E-Commerce and Web Technologies: 9th International Conference, EC-Web 2008 Turin, Italy, September 3-4, 2008 Proceedings

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Moloney and F. , 2001). , 2001). Table 3 below shows a summary of the most common antecedents derived from eight surveys examined by this research. Table 3. Antecedents to Online Privacy Concerns Antecedents to Online Privacy Concerns Lack of trust in a company’s ability to adequately safeguard personal information The lack of knowledge regarding a company’s use of such information including collection and redistribution The sensitivity of the information that is being requested The lack of informational control individuals feel once they have imparted their personal information.

Orús multidisciplinary as it included five experts in different areas such as Marketing, Usability, Information Systems and New Technologies. During the evaluation session, the evaluator goes through the interface several times and inspects the various dialogue elements and compares them with a list of recognized heuristic principles. These heuristics are general rules that seem to describe common properties of usable and well-design interfaces. In this way, we developed a heuristic test according to Sutcliffe [40], who included measures of the appearance of the websites as well as the usability principles -heuristics- established by [39], and purposed an assessment process based on three stages concerning the website itself.

What are the antecedents to these privacy concerns? In particular, what is the role of control and trust in these? 3. Once these have been established how can they: A. Be represented in a model? B. Be addressed/reduced? 4 Outline of Research Design and Implementation At the time of writing, the research methodology has yet to be finalised. This section outlines the approach currently proposed. This research will combine both qualitative 28 M. Moloney and F. Bannister and quantitative research approaches.

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E-Commerce and Web Technologies: 9th International Conference, EC-Web 2008 Turin, Italy, September 3-4, 2008 Proceedings by Gerald Madlmayr, Peter Kleebauer, Josef Langer, Josef Scharinger (auth.), Giuseppe Psaila, Roland Wagner (eds.)


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