Download PDF by Nobuya Inagaki: Communicating the Impact of Communication for Development:

By Nobuya Inagaki

ISBN-10: 0821371673

ISBN-13: 9780821371671

ISBN-10: 0821371681

ISBN-13: 9780821371688

This booklet is a peer evaluate of journals addressing the problem of the impression of improvement communique in a few improvement initiatives and courses. It offers an outline of this self-discipline after which discusses the proof in regards to the impression of improvement verbal exchange in accordance with a typology constructed at the foundation of the articles reviewed. This stury is a part of the broader method that supplied aid to the 1st Congress on conversation for improvement, and that happened in Rome on October 2006.

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Extra resources for Communicating the Impact of Communication for Development: Recent Trends in Empirical Research (World Bank Working Papers)

Sample text

However, the studies in our sample include evidence of larger social changes, beyond individual effects, prompted by mass media and other communication processes. A study of entertainment-education programs on family planning in Nepal (Sharan and Valente 2002) demonstrates, among other things, that the interaction between mass media messages and spousal communication has lead to the empowerment of women in the context of spousal relations. The communication intervention consisted of two entertainmenteducation radio serials, supplemented with radio spot ads, national-level orientation workshops, district-level training workshops and printed materials.

Concomitant use of multiple communication channels may be implemented to reduce the risk of failure. In addition, empirical studies suggest the evidence of interaction among different communication channels and modes. The overall communication effects Communicating the Impact of Communication for Development 39 thus may reflect a synergetic process of direct and indirect effects of individual communication components. Unfortunately, the mechanism of integrated communication effects have not been fully explored in published evaluations.

Academic research is called for in order to put forward empirical discourses linking larger structural issues to the immediate concerns of the life circumstances of people. As we have Communicating the Impact of Communication for Development 45 seen above, there is some evidence of research efforts investigating the ways in which communication can be combined with empowerment and capability building processes. The presence of this type of literature is a welcome sign, but the field of development communication as a whole has to contemplate more fully on deep structural issues in order to sustain its relevancy and legitimacy in international assistance and aid.

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Communicating the Impact of Communication for Development: Recent Trends in Empirical Research (World Bank Working Papers) by Nobuya Inagaki

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